Top Tips

4 November 2021 | Grosvenor House London

Top tips

Please take the following into consideration when writing your entry

  • These awards primarily cover achievement and performance in the calendar year 2020 and the first two months of 2021, and entries should have a particular focus on that period.
  • You only have to submit a single statement explaining why you should win (up to 1,000 words).  
  • Please also provide a 100-word summary of your entry. Please use this as an opportunity to make a pitch to our judges about what makes your work innovative and bold. 
  • Which private sector partners do you work with (if any)
  • While you have the option of providing supporting material, we urge you to do this sparingly, and only if you feel further evidence is required to back-up your entry. The critical information should however be included in the main part of your entry.


Enter Here


Preparation is key. Read the criteria carefully and allow yourself plenty of time to develop a well-thought-out entry. Don’t get caught out by the deadline. The entry deadline is 11 June 2021.

Remember you can enter more than one category – doing so will increase your chances of winning! But ensure that you address the criteria with each entry – the categories have individual requirements. 

Clearly set out the benefits of your entry – don’t just write a ‘stream of consciousness’. Make the judges’ job easier – write in clear, plain English, avoid jargon and explain uncommon abbreviations. 

Use attachments wisely. You may attach documents to support your entry but they should be limited to useful information that will help the judges to understand the impact of your work.  However the essential elements of the entry must be kept within the entry form fields – we won’t be able to accept entries on an attached PDF. 

Ensure you back up your claims with evidence. Judges are looking for entries that have good data. For example five measurable results of your actions that support your entry, key actions that were taken to achieve your result and feedback from those affected by your project. And if a project resulted in cost improvement, for example, tell the judges what this relates to – compared to the previous period or expected spend, to other organisations, to the relevant standard etc. 

Ask someone else, such as a colleague, to look through your entry before you submit. It can be helpful to ask someone who was not directly involved in the work you are entering – because, like the judges, they will not have intimate knowledge of the entry, so they may be able to suggest ways to clarify the details. 

Before you submit, double-check that you have fulfilled all the elements of the brief and provided all the evidence that the judges need. 

If you get stuck then don’t worry! Help is at hand - email

Entry deadline: 11 June

Good luck!

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