Campaign of the Year

The communications function is more integral to what councils do than ever. Influencing behaviour – in relation to, for example, recycling, transport or looking out for older neighbours – is increasingly important, as is the need to build trust in the difficult decisions councils have to take in these challenging times. Campaigns can make a significant contribution to achieving these objectives, and this award is designed to showcase councils’ expertise in this area.

Award entries will be judged on:

• The quality of the campaign, including design, format, delivery and evaluation;
• The impact of the campaign and the extent to which it achieved the council’s objectives;
• How the campaign contributed to the council’s wider objectives and strategy.